Hydrogenated Polyisobutene Market is Anticipated to Witness High Growth Owing to Growing Applications Across Personal Care Industries

 

Hydrogenated polyisobutene is a synthetic polymer ingredient used in various cosmetics and skincare products due to its emollient and non-irritating properties. it helps improve the spreadability, texture and feel of personal care formulations. Hydrogenated polyisobutene has an excellent spreadability and lubrication effect that makes it an ideal base material for products like moisturizers, creams, lotions, and other skincare products. The rising demand for multi-benefit cosmetic products among consumers is a key factor driving the use of hydrogenated polyisobutene.

The Global hydrogenated polyisobutene market is estimated to be valued at US$ 17.33 Mn in 2024 and is expected to exhibit a CAGR of 4.7% over the forecast period 2023 to 2030.


Key Takeaways

Key players operating in the hydrogenated polyisobutene market are A&E Connock, BASF SE, Elementis PLC, Glenn Corporation, Henan Tianfu Chemical Co. ltd, INEOS Oligomers, NOF America Corporation, Sensient Cosmetic Technologies, SOPHIM, The Innovation Company, and UPI Chem. These companies are focusing on new product development and capacity expansion activities to strengthen their market position.

Key opportunities in the market include growing product adoption in color cosmetics, sun care, and hair care owing to hydrogenated polyisobutene's moisturizing properties. The increasing demand for personal care products from emerging economies of Asia Pacific and Latin America will aid the global expansion of players in the hydrogenated polyisobutene market over the forecast period.

Asia Pacific is expected to witness highest growth in the hydrogenated polyisobutene market during 2023-2030. This can be attributed to the increasing consumer spending on personal care and growing retail penetration of international brands in countries like China, India, Indonesia, Vietnam, etc. Furthermore, domestic players in Asia are enhancing their R&D capabilities and production facilities to cater to the rising local demand.

Market Drivers
 Rising disposable incomes: The increasing disposable incomes of consumers globally has boosted their spending on personal care and cosmetic products. This growing expenditure is driving the sales of hydrogenated polyisobutene which finds wide application as an emollient in skin and hair care formulations.

Growing millennial population: Millennials have high preferences for multi-benefit cosmetic products with ingredients like moisturizers, sunscreens, anti-aging actives, etc. This growing millennial consumer base is fueling the demand for emollients like hydrogenated polyisobutene.

Market Restraints
Presence of substitutes: Alternate ingredients like isododecane, synthetic beeswax, cetyl esters, etc. also provide moisturizing and texture enhancing properties. This substitutability of hydrogenated polyisobutene poses a restraint for market players.

Stringent regulations: Regulatory bodies like FDA and REACH have guidelines pertaining to the use of chemical ingredients in cosmetics. Obtaining certifications for new personal care formulations containing hydrogenated polyisobutene adds to compliance cost.

Segment Analysis
The hydrogenated polyisobutene segment can be divided into hydrogenated polyisobutene (1000), hydrogenated polyisobutene (2000), hydrogenated polyisobutene (others). Among these, hydrogenated polyisobutene (1000) dominates the market as it is widely used in sun care applications owing to its good spreading properties and thickening ability. It protects the skin from UV rays and gives smooth texture to sun protection creams.

Global Analysis
Asia Pacific is expected to witness the fastest growth in the hydrogenated polyisobutene market during the forecast period. This can be attributed to increasing consumer spending on personal care products and rapid growth of sun care application in countries like China, India and South Korea. Countries in Europe and North America are also expanding significantly on account of rising awareness about sun protection and damage caused by UV rays. Key players are focusing on these regions to boost their sales volumes.

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