Diaper Bag Market Growth Accelerated by Increased Birth Rates

 

Diaper bags are convenient bags specifically designed for carrying baby care products and accessories when travelling with infants and toddlers. Diaper bags provide extra storage space for diapers, wipes, clothes, toys, and other baby essentials. They are often required by new parents and come in various styles including backpacks, messenger bags, tote bags and handbags. The global Diaper Bag Market is estimated to be valued at US$ 705.97 Mn in 2023 and is expected to exhibit a CAGR of 2.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
One of the key trends driving growth in the diaper bag market is the rising global birth rates. According to the United Nations, the world's population is expected to reach around 8.5 billion by 2030 and 9.7 billion by 2050. Asia and Africa in particular are expected to contribute significantly to this global population growth. Countries such as India, China, Nigeria, Pakistan, Indonesia and others are projected to account for over half of the total world population increase by 2050. This rising number of infants and toddlers globally implies a growing need for necessary baby care products including diaper bags. Leading manufacturers are launching innovative, high quality and trendy diaper bags catering to new parents' needs, further propelling market expansion. Increased marketing and availability on online retail platforms has also boosted the market size of diaper bags worldwide over the past few years.

Segment Analysis
- Diaper bags can be segmented into messenger style, traditional style, backpack style and tote style bags. Among these, the traditional style and tote style bags dominate the market as they provide ample spacious storage facilities for diapers, wipes, snacks, toys and clothes for babies. They are easy to carry and come with additional compartments making them the preferred choice of parents.

Key Takeaways:
The global diaper bag market is expected to witness high growth over the forecast period of 2023 to 2030.

Regional analysis shows that North America currently dominates the market due to higher consumer spending and growing working women population in countries like US and Canada. Increasing demand for fashionable diaper bags that suit parents' style has further propelled market growth in the region.

Key players operating in the diaper bag market are Carter's, Inc., Sanrio Co., Ltd., Graco, J.J Cole Collections, SUNVENO, Trend Lab, LLC, OiOi, Arctic Zone & California Innovations Inc., Petunia Pickle Bottom, Storksak, Ju-Ju-Be, and Amy Michelle. , Carter's Inc. leads the diaper bag market with over 20% share owing to its well known brand name and wide product range. Sanrio Co Ltd ranks second on back of its innovative Hello Kitty designed diaper bags appealing to kids.

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