Baby Diapers Market is Anticipated to Witness High Growth Owing to Increasing Birth rate
The baby diapers market comprises diapers made for babies
and toddlers. Baby diapers absorb urine and feces and prevent leaks onto
garments. They come in various sizes suitable for newborns, infants, and
toddlers during toilet training. With many brands offering premium absorbent
material, breathable fabric, and snug fit, baby diapers provide dryness and
comfort. Their use prevents rashes and promotes hygiene during changing. The
global demand is driven by growing birth rates worldwide. The increasing
working women population favors the demand for easy-to-use and convenient diapering
solutions.
The Global baby diapers market is estimated to be valued at
US$ 63.90 Bn in 2024 and is expected to exhibit a CAGR of 4.8% over the
forecast period 2024 to 2031.
Key Takeaways
Key players operating in the baby diapers market are Kimberly-Clark
Corporation, Procter and Gamble, Unicharm Corporation, Domtar Corporation, Kao
Corporation, Ontex Group, Johnson & Johnson Services, Inc., Nobel Hygiene,
Fujian Shuangheng Group Co., Ltd., and Bumkins. These manufacturers are
focusing on introducing innovative designs and premium diapers catering to
different age groups. For instance, Pampers switched to an Ultra Dry material
that absorbs moisture three times faster.
There is growing demand for eco-friendly diapers made from plant-based
materials and bamboo fibers that are skin-friendly. Modern families also prefer
convenient pack sizes and diaper subscription services for regular online
purchase and delivery. The Asia Pacific region excluding Japan provides
lucrative expansion opportunities because of the growing population and rising
disposable incomes in developing countries. Major players are investing in
production facilities and distribution networks across Southeast Asia, India,
and China to tap the demand.
North America dominates the baby diapers market with the highest usage per baby
due to growing awareness. However, other regions like MEA and Latin America are
projected to witness high growth prospects owing to rising birth rates coupled
with improving standards of living. Overall, the global baby diapers market has
immense untapped potential that major manufacturers can capitalize on through
new product innovations, easy access, and aggressive marketing campaigns.
Market Drivers
Increasing birth rate worldwide is a key factor driving the demand for baby
diapers. Developing regions recording high population growth contribute to most
of the demand. According to the United Nations, around 120 million babies are
born globally each year. This stable growth in birth rates ensures a sustained
requirement for diapers in the market. Another driver is the busier lifestyles
of working parents that fuel demand for easy to use and convenient disposable
diapering solutions. Rising involvement of women in workforce across countries
also increases dependence on disposable diapers offering convenience.
Market Restraint
One major restraint to the baby diapers market growth is the availability of
reusable and eco-friendly cloth diapers. Some consumers prefer cloth diapers
that can be laundered and reused as they produce less waste and are more
cost-effective in the long run. However, disposable diapers still have
advantages of convenience and absolute leak-proof features. Overall, growing
sustainability concerns regarding disposable diaper waste may marginally
restrain market opportunities.
Segment Analysis
Disposable diapers are the dominating sub-segment in the baby diapers market
owing to its easy-to-use and hassle-free features. Disposable diapers do not
require any washing and cleaning therefore, they are preferred more by the
working parents and caregivers. The launch of eco-friendly and breathable
disposable diapers by the manufactures further boost the sales of disposable
diapers.
The Asia Pacific region is projected to witness the fastest growth in the baby diapers market during the forecast period. Rising birth rate and growing working women population mainly drive the baby diapers market growth in the Asia Pacific region. Large population base, increasing disposable incomes and growing awareness about baby hygiene products are also supporting the market expansion. North America is expected to maintain its dominance in the global baby diapers market during 2024-2031 with presence of key players and high adoption of premium baby care products among consumers. However, stringent regulations regarding usage of certain materials in diapers may restrict the market growth in some extent.
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