The global Quinoa Grain Market Growth Accelerated by increasing health benefits awareness

 

Quinoa grain is a pseudo-cereal that is packed with nutrients and has several health benefits. It is a gluten-free source of plant-based protein and provides an impressive array of essential vitamins and minerals. Quinoa contains all nine essential amino acids and higher fiber content that helps maintain healthy digestion. Rising awareness among consumers about nutritional and medical advantages associated with consumption of quinoa is boosting demand for the grain globally.

The global Quinoa Grain Market is estimated to be valued at US$ 3 billion in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2023-2033, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

The increasing awareness among consumers about health benefits of quinoa such as high protein and fiber content, gluten-free properties, and various nutrition is a major driving factor behind the double-digit growth of the quinoa grain market. Various health associations and fitness experts are recommending consumers to incorporate superfood like quinoa in their daily diet to meet nutrient deficiency. Social media campaigns by leading food brands are also playing an influential role in raising consumer knowledge about the nutritional superiority of quinoa over other grains. As awareness rises, demand for quinoa is expected to surge significantly during the forecast period.

Segment Analysis

The global quinoa grain market is dominated by the organic quinoa segment. Organic quinoa grains are grown without the usage of any synthetic fertilizers and pesticides. The demand for organic food products is growing significantly across the globe owing to rising health concerns among consumers regarding the adverse effects of consuming genetically modified and chemically grown food products. Moreover, the nutritional value of organic quinoa is slightly higher than conventional quinoa as organic farming practices help retain the nutrients naturally present in the soil. This has propelled the growth of the organic quinoa segment over the recent years.

Key Takeaways

The global Quinoa Grain Market is estimated to be valued at US$ 3 billion in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2023-2033.

The global quinoa grain market is expected to witness high growth over the forecast period. The health benefits associated with quinoa consumption such as presence of essential nutrients, high fiber content, and gluten-free properties are driving its demand among health-conscious consumers globally. South America dominates the global quinoa grain market currently. Countries like Peru, Bolivia, and Ecuador are the major producers of quinoa worldwide. The favorable climatic conditions in these countries allow large-scale cultivation of quinoa grains. North America is anticipated to exhibit the fastest growth in the quinoa grain market during the forecast period. With rising trends of veganism and paleo diet and increasing awareness about nutrient-rich ancient grains, the demand for quinoa is increasing among consumers in the United States and Canada. Additionally, the growing Hispanic population in the region is fueling the consumption of quinoa owing to its traditional uses in Latin American cuisines.

Key players related content comprises:
Key players operating in the quinoa grain market are Andean Valley Corporation, Alter Eco, Ancient Harvest, The British Quinoa Company, Continental Mills, Inc, Dutch Quinoa Group BV, Irupana Andean Organic Food S.A., Quinoa Foods Company, Big Oz Industries Limited, and Northern Quinoa Production Corporation