The global On-the-go Breakfast Products Market Demand is Driven by Changing Consumer Lifestyles
On-the-go breakfast products are convenient, easy-to-prepare
breakfast options that can be consumed anywhere. They are ideal for consumers
with busy lifestyles who do not have time for a home-cooked breakfast. These
products help meet the daily nutritional needs and come in various forms such
as breakfast cereals, cereal bars, breakfast sandwiches, waffles etc.
The global On-the-go Breakfast Products Market is estimated
to be valued at US$ 25.7 Bn in 2023 and is expected to exhibit a CAGR of 4.8%
over the forecast period 2023 to 2030, as highlighted in a new report published
by Coherent Market Insights.
Market key trends:
One of the key trends driving the growth of the on-the-go breakfast products
market is changing consumer lifestyles and preferences. With people having
increasingly busy schedules and less time for homemade breakfasts, demand for
convenient, portable breakfast options is growing. Moreover, growing health
consciousness is also fueling the demand for on-the-go breakfast products that
are healthy, nutritious and provide functional benefits. Many vendors are
innovating and launching new product varieties with higher protein content,
whole grains and fiber to cater to consumer demand. This rising focus on health
and wellness is expected to support the continued growth of the on-the-go
breakfast products market over the forecast period.
Segment Analysis
On-the-go Breakfast Products Market is dominated by the cereal and bars
sub-segment. This is because cereal and bars are highly convenient breakfast
options that can be easily consumed on the go without the need for preparation.
The products under this sub-segment have a longer shelf life and are affordable
options for consumers with a busy lifestyle who need a quick meal for
breakfast.
Key Takeaways
The global On-the-go Breakfast Products market is expected to witness high
growth over the forecast period of 2023 to 2030. The global On-the-go Breakfast
Products Market is estimated to be valued at US$ 25.7 Bn in 2023 and is
expected to exhibit a CAGR of 4.8% over the forecast period 2023 to 2030.
Regional analysis shows that North America region
currently dominates the market due to rising demand. However, Asia Pacific is
expected to witness the fastest growth due to growing adoption of western
breakfast habits and increasingly fast-paced urban lifestyles in countries like
India and China.
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