Hydrogenated Polyisobutene Market Growth Accelerated by Rising Demand from Personal Care Products

 

Hydrogenated polyisobutene is a synthetic rubber which functions as a thickening and lubricant additive. It enhances the texture of personal care products like anti-aging creams, moisturizers, shaving gels and shampoos. The demand for personal care items is booming with increased beauty and grooming consciousness. The global Hydrogenated Polyisobutene Market is estimated to be valued at US$ 17.33 Mn in 2023 and is expected to exhibit a CAGR of 4.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

The rising demand for personal care products is one of the key trends fueling the growth of the hydrogenated polyisobutene market. Personal care has become an integral part of people's daily lives. Products with skin-benefiting formulas and light textures are highly preferred. Hydrogenated polyisobutene helps manufacturers to develop formulations with a smooth feel while distributing oils and active ingredients evenly. It allows creams and lotions to glide easily on the skin without any tackiness. The immense popularity of natural and organic personal care ranges has also driven the need for functionally versatile thickeners like hydrogenated polyisobutene. Its efficient rheology modification properties and bland nature make it suitable for clean label products.

Segment Analysis
The global hydrogenated polyisobutene market is segmented based on product type and end use. Based on product type, the hydrogenated polyisobutene market is divided into liquid hydrogenated polyisobutene and solid hydrogenated polyisobutene. Among these, the solid hydrogenated polyisobutene segment accounts for majority of the market share owing to its extensive usage as a thickening agent, consistency control agent, and emulsifier in various personal care and pharmaceutical products.

Key Takeaways
The global hydrogenated polyisobutene market is expected to witness high growth over the forecast period. The increasing demand for personal care products coupled with the wide applicability of hydrogenated polyisobutene as an effective thickening agent in cosmetic formulations is expected to drive the market growth.

Regional analysis: The Asia Pacific region dominates the global hydrogenated polyisobutene market and is anticipated to continue its dominance over the forecast period. Growing personal care and pharmaceutical industries in countries such as China, India, Japan, and South Korea provide impetus to the regional market growth. Moreover, increasing consumer awareness towards health, wellness and personal care is also contributing to the growth of hydrogenated polyisobutene market in the region.

Key players operating in the hydrogenated polyisobutene market are A&E Connock, BASF SE, Elementis PLC, Glenn Corporation, Henan Tianfu Chemical Co. ltd, INEOS Oligomers, NOF America Corporation, Sensient Cosmetic Technologies, SOPHIM, The Innovation Company. These players are focusing on new product launches and expansions to gain higher market share. 

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