Cosmetic Serum Market Growth Accelerated by Rise in Online Sales


Cosmetic serums are skincare products that deeply nourish the skin with active ingredients such as antioxidants, vitamins, and peptides to improve the appearance of fine lines, wrinkles, dark spots, and other skin concerns. The rising geriatric population and increasing skin problems have boosted the demand for anti-aging cosmetic serums. The global Cosmetic Serum Market is estimated to be valued at US$ 5.43 Bn in 2023 and is expected to exhibit a CAGR of 5.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The growth of the cosmetic serum market is accelerated by the rise in online sales. Online retail provides ease of purchase and availability of a wide range of products. Various brands are adopting aggressive marketing strategies on e-commerce platforms and promoting their products through social media campaigns. For instance, according to the U.S. Census Bureau of the Department of Commerce, the estimates of U.S. retail e-commerce sales for the first quarter of 2022, adjusted for seasonal variation, but not for price changes, were $226.5 billion, an increase of 1.4% from the fourth quarter of 2021. The increasing online and social commerce is expected to fuel the growth of the global cosmetic serum market over the forecast period.

Segment Analysis
The global cosmetic serum market is dominated by the facial treatment segment. Facial serums help in anti-ageing, brightening skin complexion, reducing acne marks, and hydrating the skin. It gives instant results compared to creams and lotions. Also, busy lifestyles and increasing awareness about personal care have boosted the demand for targeted skincare products like serums.

Key Takeaways

The global cosmetic serum market is expected to witness high growth over the forecast period.

Regional analysis: North America holds the major market share currently owing to the extensive use of beauty products and strong economy. However, Asia Pacific is estimated to grow at the fastest rate led by India and China on account of growing middle-class consumers, changing lifestyles, and western influences.

Key players: Key players operating in the cosmetic serum market are L'Oréal S.A., Estée Lauder Companies Inc., Shiseido Company, Limited, Procter & Gamble Co., Johnson & Johnson Services, Inc., Beiersdorf AG, Unilever PLC, The Body Shop International Limited, Kao Corporation, Colgate-Palmolive Company, Amway Corporation, Avon Products, Inc., Mary Kay Inc., Clarins Group, Coty Inc. L'Oreal enjoys the top position in the market followed by Estee Lauder due to established brand image and extensive distribution network.

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