Blueberry Ingredients Market Growth Accelerated by Increasing Demand for Natural Ingredients


Blueberry ingredients are gaining widespread adoption in food and beverage industry owing to their nutritional profile and associated health benefits. Blueberry is a rich source of antioxidants like anthocyanins and polyphenols that help lower the risk of chronic diseases. Blueberry ingredients such as juice, pulp, powder and extract find extensive applications in yogurts, bakery products, cereals, smoothies, jams and energy drinks. The versatility of blueberry ingredients allow manufacturers to enhance the nutritional value and visual appeal ofproducts without significantly altering the texture or taste.


The global Blueberry Ingredients Market is estimated to be valued at US$ 2,277.4 Mn in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The growing health-conscious consumer base is one of the key factors driving the demand for blueberry ingredients. Consumers are increasingly preferring food products with natural ingredients that offer additional health benefits. This trend has motivated food manufacturers to utilize blueberry ingredients to develop healthy and nutritious food varieties. According to a study published in Nutrition Journal, consuming blueberries on a regular basis can lower the risk of type 2 diabetes, cardiovascular diseases and cognitive decline. Blueberry ingredients allow manufactures to formulate products with antioxidant and anti-inflammatory properties suitable for the health-conscious demographics. Thus, the increasing demand for natural ingredients is expected to propel the growth of blueberry ingredients market over the forecast period.

Segment Analysis

The global blueberry ingredients market is dominated by the concentrate segment. Blueberry concentrates are used commonly across various food and beverage applications such as bakery products, desserts, cereals, yogurts, sauces, and others. The ability of blueberry concentrates to impart flavor and nutritional value while requiring lesser volumes has increased their popularity. Blueberry concentrates are also rich in antioxidants like anthocyanins making them suitable for numerous health-focused product lines.

Key Takeaways

The global blueberry ingredients market is expected to witness high growth. The rising awareness about the health benefits of blueberries along with their versatility for use in diverse food formulations is driving the increased adoption of blueberry ingredients.

Regional analysis: North America accounted for the largest share of the global blueberry ingredients market in 2022. The presence of major producers like the United States has enabled early adoption of blueberry ingredients in the region. Moreover, the consumer trend of healthy snacking and clean label products is fueling demand. Asia Pacific exhibits significant growth potential attributed to improving supplier networks and growing health consciousness among Chinese and Indian consumers.

Key players: Key players operating in the blueberry ingredients market are Ingredion Incorporated, AGRANA Beteiligungs-AG, Dohler GmbH, Sensient Technologies Corporation, Tianjin Jianfeng Natural Product R&D Co. Ltd, Givaudan SA, FutureCeuticals, Scenic Fruit Company, Atlantic Blueberry Company Inc., and Jasper Wyman & Son Inc. They are focused on new product innovations, capacity expansions, and strengthening distribution channels to consolidate their market share.

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