Back Stretchers Market Growth Accelerated by Increased adoption of E-commerce Platforms

 

Back stretchers are medical devices used primarily to relieve lower back pain by stretching the muscles of the back. They help the user achieve spinal decompression, stretching the spine to take pressure off the discs and nerves. The increasing prevalence of poor lifestyle habits and sedentary office jobs has significantly contributed to the rising incidence of lower back pain across the globe. This has accelerated the demand for back stretchers as an inexpensive and convenient option for back pain relief at home. The global Back Stretchers Market is estimated to be valued at US$ 162.2 Mn in 2023 and is expected to exhibit a CAGR of 4.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
One of the major trends disrupting the back stretchers market is the rapid growth in the e-commerce industry. Earlier, back stretchers were primarily sold through retail specialty stores and physical therapists' clinics. However, the proliferation of smartphones and tablets along with optimized online checkout and payment processes have made e-commerce an attractive sales platform for back stretcher manufacturers. Major brands like Nubax, Theraband, and Stamina Products Inc. are heavily focusing on selling directly through their own websites as well as marketplaces like Amazon and Flipkart. This allows consumers to conveniently browse product options, read reviews, and have the products delivered right at their doorsteps. The increased adoption of e-commerce is expected to drive the overall sales volume in the back stretchers market over the forecast period.

Segment Analysis
The global back stretchers market is dominated by the manual segment. Manual back stretchers accounted for nearly 60% share of the overall market in 2021. Manual stretchers offer an affordable and convenient option for back exercises at home without the need for electricity. Their easy portability and storage have made them a preferred choice among consumers.

Key Takeaways
The global back stretchers market is expected to witness high growth over the forecast period, driven by the increasing prevalence of back pain and rise in health awareness.

Regional analysis: North America currently dominates the global market and is expected to maintain its leading position during the forecast period. High awareness about healthcare and wellness, growing elderly population vulnerable to back issues, and easy availability of innovative back stretcher products are some of the key factors contributing to the region's large share. Asia Pacific is projected to witness the fastest growth over the next few years. Rising income levels, expanding middle class, and growing health and fitness consciousness are boosting the demand for back stretchers in the region.

Key players operating in the back stretchers market are Nubax, Backbridge, Nayoya Wellness, Theraband, Chirp, LumbarTrac, Teeter Hang Ups, Zen Health, DJO Global, Fit for Life LLC, OPTP, Gaiam, AmazonBasics, ProsourceFit, and Stamina Products Inc. Nubax and Backbridge currently dominate sales, helped by their wide distribution channels and innovative product portfolio. Theraband and LumbarTrac are also expanding aggressively through new product launches catering to varied consumer needs.

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