The global Bath Bombs Market Growth Accelerated by Increasing Popularity of Self-Care Products

 

Bath Bombs are fizzy bath products made from a mixture of dry ingredients that dissolve when they come into contact with water during a bath. They are used to create a colorful, fragranced bath water and provide benefits like moisturizing the skin and relaxing sore muscles. The rising popularity of self-care practices and awareness about their therapeutic benefits have been driving their demand.

The global Bath Bombs Market is estimated to be valued at US$ 138.36 Bn in 2023 and is expected to exhibit a CAGR of 4.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The increasing popularity of self-care trend among millennials has been a major driver for the growth of bath bombs market. According to surveys, over 80% of millennials consider self-care as an important part of their daily routine. The hectic lifestyles and work pressures have made millennials more inclined towards relaxation practices like aromatherapy baths using bath bombs. Their colorful designs and novelty also appeal to the younger demographics. Innovation in ingredients and fragrances by major brands has further fueled their usage for stress relief and promoting better sleep. The manufacturers are launching new product ranges with ingredients like Dead Sea salt, oak bark extracts, and essential oils specially formulated for soothing sore muscles and moisturizing dry skin. This expanding portfolio of wellness-focused bath bombs catering to different consumer needs has propelled market revenue.

Segment Analysis
The global bath bombs market is segmented based on type, packaging, distribution channel, and region. Based on type, the bath bombs market is segmented into dry oils & moisturizers, foaming, essential oils, pearls & gel beads, and others. Among these, the foaming segment dominates the market and is expected to continue its dominance over the forecast period. Foaming bath bombs enjoy high popularity among consumers as they produce rich lather and fizz when added to bath water, giving it a spa-like feel.

Key Takeaways
The global bath bombs market is expected to witness high growth over the 2023-2030 period.

North America holds the highest share in the global bath bombs market currently, accounting for around 35% of the overall market value in 2023. The region enjoys higher spending power and preference for premium bath and body care products. Moreover, high influence of Western trends in bath and beauty also drives market growth. However, Asia Pacific is expected to witness the fastest growth during the forecast period. The region is witnessing rapid urbanization, rising disposable incomes, growing spending on leisure and self-care, and expanding millennial population which drives market growth. In addition, increasing online penetration is helping popularize bath bombs among Gen Z and millennial populations in the region.

Key players
Key players operating in the bath bombs market are Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC. Lush Ltd. is currently the global leader in bath bombs market, with wide geographical footprint and diverse product range. Body Shop is another major player competing through unique herbal ingredients, natural extracts and positioning as environment-friendly brand. The Village Company has strong presence in US markets with focus on millennial-friendly gifting products.


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