Soft Touch Polyurethane Coatings Are Fueling Growth Of The Soft Touch Polyurethane Coatings Market
Market Overview:
Soft Touch Polyurethane Coatings provide surfaces with excellent protection against abrasion, scratches and impact damage while imparting a soft feel and matte finish. They are ideal for application on consumer electronics, automotive exteriors and interiors.
The global Soft Touch Polyurethane Coatings Market is estimated to be valued at US$ 7.08 Bn in 2023 and is expected to exhibit a CAGR of 8.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the Soft Touch Polyurethane Coatings Market is the development of bio-based and eco-friendly polyurethane coatings. With growing environment awareness among consumers, manufacturers are focusing on using renewable resources such as plant oils, carbohydrates and proteins in place of petroleum-based raw materials to manufacture polyurethane coatings. These bio-polyurethane coatings not only provide the soft touch and durability properties, but also have lower volatile organic compound emissions and carbon footprint.
Here are the details:
Segment Analysis
The soft touch polyurethane coatings market is segmented into type and application. By type, the soft-feel coatings segment accounted for the largest market share in 2022 owing to its wide usage in automotive interiors, consumer electronics, and furniture for providing a premium look and tactile experience. By application, the furniture segment dominated the market owing to increasing demand for soft touch furniture across households and commercial spaces for providing a comfortable texture.
Key Takeaways
The global soft touch polyurethane coatings market is expected to witness high growth, exhibiting a CAGR of 8.9% over the forecast period, due to increasing demand from the automotive and consumer electronics industries.
By region, Asia Pacific dominated the global market in 2022 and is expected to maintain its lead over the forecast period due to rapid growth of end-use industries in the region. China, Japan, and India accounted for over 40% of the global demand in 2022.
The global soft touch polyurethane coatings market size was valued at US$ 7.08 Bn in 2023. The market is projected to reach a value of US$ 13.45 Bn by 2030, increasing at a CAGR of 8.9% during the forecast period. The growth can be attributed to increasing demand for premium furniture, automotive interiors, consumer electronics, and medical devices which require soft tactile surfaces.
Key players operating in the soft touch polyurethane coatings market are Sherwin Williams Company, Akzo Nobel N.V., PPG Industries Ltd Axalta Coatings Systems, Rust-Oleum - RPM International Inc., Aexcel Coatings., Sokan New Materials, and Jotun AS. The players are focused on R&D to develop innovative product offerings and adopting organic and inorganic growth strategies like mergers & acquisitions to gain a competitive advantage in the market.
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