The Global Granola Market Competitor Analysis, Winning Strategies and Growth Drivers by 2028


Granola is a traditional breakfast and snack food made of rolled oats, nuts, honey, brown sugar, and puffed rice. It is generally baked until crispy, while being stirred frequently to prevent burning and maintaining it’s loose, breakfast cereal consistency. This article provides some tips on making granola, as well as tips on using the oven to make it. The most important part of granola is the big clusters of oats and nuts. When making granola, it is important to keep them evenly spaced out on a baking sheet. Once it is evenly distributed, users can use a spatula to press the granola into the pan. After about twenty minutes, the granola should be golden and toasted. It should feel a bit wet when it comes out of the oven, but it will dry up as it cools.  

Major players operating in the global granola market include Kraft Foods Group, Inc., Standard Functional Foods Group, Inc., Sunny Crunch Foods Ltd, The Quaker Oats Company, Inc., Kellogg Company, and Conagra Brands, Inc.

Increasing product launches by key players is expected to augment the growth of the global granola market. For instance, in August 2018, Kind introduced a low sugar granola bars for children. These granola bars are gluten free and is being sold in 3 flavors including honey oats, peanut butter chocolate chip, and chocolate chip. Another important feature of granola is that it has many healthy ingredients. For example, whole grains help users to control the weight and lower the risk of heart disease. Moreover, nuts and seeds are a great source of plant-based protein. They also contain vitamins and minerals and some even provide omega-3s. Studies have shown that people who eat nuts and seeds regularly have lower rates of type 2 diabetes, heart disease, and cancer. Lastly, fruits and vegetables are packed with antioxidants that fight disease. High awareness related to fitness levels among individuals is estimated to enhance the growth of the global granola market. 

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